Affinity has been serving the licensing and marketing needs of our clients since 1997. Founded to help organizations protect the integrity and ownership of their trademarks, Affinity has grown to represent a collective market of more than 600,000 students and over 7 million alumni members throughout North America. College-educated, mostly professional and affluent, this powerful market has an intense loyalty to the insignia of their repercussive organization.  




Collegiate Licensing Company 

Colleges and universities have some of the most loyal and passionate fans in the world. They love to show their team spirit. on their cars, at the game and their home. College is a lifestyle brand with products for fans of all ages. 

The Collegiate Licensing Company (CLC), the trademark licensing affiliate company of IMG College, has been the leader in connecting passionate college fans to their favorite college brands for more than three decades.

Learfield Sports

Learfield Sports empowers businesses and universities by connecting big brands to the excitement, passion, tradition, fans and FUN of college sports, through customized marketing solutions and experiences . Our marketing experts create customized campaigns, utilizing the multimedia assets of our collegiate partners to meet you marketing objectives.